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Sappraiwan Elephant Sanctuary

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Sappraiwan Elephant Sanctuary is located on 360 acres of jungle in Phitsanulok, Thailand. It is home to a herd of elderly elephants rescued from tourist taxi camps. As a new eco-tourist attraction they required a strong social media presence to attract visitors. 

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A graphic I made to teach sanctuary staff about user-generated and curated content

During my internship I worked on adjusting content to be more engaging for potential volunteers. Most of the volunteers were high schoolers from the United States. I used feedback from current volunteers to construct a plan for optimizing Sappraiwan's brand. 

 

My posts performed better than any other content that was posted before my arrival, and were  featured on several elephant conservation Instagrams. I also created an organization system for staff to share their photography with the team. In my spare time I taught English at a local elementary school.

 

This internship was certainly a life changing experience! 

 Check out my photographs/project notes below:

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