Sappraiwan Elephant Sanctuary
Sappraiwan Elephant Sanctuary is located on 360 acres of jungle in Phitsanulok, Thailand. It is home to a herd of elderly elephants rescued from tourist taxi camps. As a new eco-tourist attraction they required a strong social media presence to attract visitors.
A graphic I made to teach sanctuary staff about user-generated and curated content
During my internship I worked on adjusting content to be more engaging for potential volunteers. Most of the volunteers were high schoolers from the United States. I used feedback from current volunteers to construct a plan for optimizing Sappraiwan's brand.
My posts performed better than any other content that was posted before my arrival, and were featured on several elephant conservation Instagrams. I also created an organization system for staff to share their photography with the team. In my spare time I taught English at a local elementary school.
This internship was certainly a life changing experience!