UC Davis Memes
While I was at UC Davis I created a meme page for students to relate to. It started out as a small joke among friends but quickly grew into a campus-wide phenomenon. Eventually I made a group screaming event during finals week, which attracted students to the quad every quarter.
Video made by a group scream attendee
Through the page I taught myself how to read facebook analytics, keep track of current trends, and developed an intuitive sense on what content had high potential to go viral. By the time I graduated the page had amassed 10,460 followers with many posts reaching up to 3,000 likes each. The page is still up if you'd like to see it! Fair warning, the content was created by and for college students